FOR IMMEDIATE RELEASE
1st June 2026
New identity reflects expanded mission to help keep food in the human food chain through redistribution, reformulation and repurposing
Sweetdreams Ltd has officially relaunched as ZRO Group Ltd, marking a significant evolution for the business as it expands beyond its confectionery roots into a broader surplus food solutions platform focused on circular food systems.
The rebrand reflects a growing ambition within the business to help manufacturers, retailers and suppliers unlock greater value from surplus food while reducing waste across the supply chain.
Operating through a model centred around redistribution, reformulation, repurposing and recovery, ZRO works with partners to identify practical pathways that help keep food where it belongs: in the human food chain.
At the centre of the business is a guiding principle:
“If something was made to be food, its highest value is to stay food.”
The transition to ZRO Group Ltd follows years of development within the wider SugaRich Group, where the business has worked closely with food manufacturers to recover value from surplus materials and production overruns.
ZRO brings these capabilities together under a single strategic platform designed to support a more resource-efficient and commercially resilient food system.
The business believes that large volumes of edible or usable surplus food continue to fall outside traditional retail and manufacturing systems due to specification changes, packaging issues, production overruns and supply chain complexity, despite retaining significant value.
Rather than viewing surplus as waste, ZRO positions it as an opportunity for innovation, recovery and redistribution.
The new identity also reflects the evolution of the business beyond confectionery manufacturing alone.
While brands such as Choc Nibbles remain an important part of the company’s portfolio and demonstrate the potential of surplus-led product innovation, ZRO now represents the wider system, infrastructure and strategic thinking behind those outcomes.
Matthew Stephenson, Managing Director, ZROGroup.com.
“We’ve spent years working within surplus food systems and have seen first-hand both the scale of the challenge and the scale of the opportunity.
ZRO reflects where the business is heading next.
This is about building smarter, more practical ways to unlock value from surplus food — helping partners reduce waste while creating better commercial, environmental and social outcomes.We believe surplus food deserves better pathways, and that meaningful progress comes from working collaboratively with industry to rethink what is possible.”
ZRO’s model supports a hierarchy of solutions that prioritise keeping food in circulation wherever possible, including redistribution into communities, reformulation into new products and repurposing into wider food chain applications.
The business says its approach is intentionally practical and commercially grounded, recognising that surplus cannot always be prevented but can be managed more intelligently.
The launch of ZRO comes amid increasing focus across the food industry on waste reduction, ESG performance, supply chain resilience and resource efficiency.
Through its new identity, the business aims to establish itself as a long-term strategic partner for manufacturers, retailers and suppliers looking to rethink how surplus food is managed.
ZRO Group Ltd officially launches on 1 June 2026.
Ends.
For further information visit:
www.zrogroup.com
Media enquiries:
Cathy Stephenson
Brand and Communications Manager
E: [email protected]
T: +44 1670 738435
